Nike / Footlocker: House of Hoops


Beverly Center Mall – Los Angeles, CA
Tomorrow, Friday, October 10th, Nike is celebrating the Los Angeles opening of House of Hoops by Foot Locker, a hub for all things basketball and a home for consumers who live and breathe the game. The space, located at the Beverly Center Mall, will feature a hardwood basketball half-court as well as two big screen TV’s for consumers to check out commercials from the Nike, Jordan and Converse brands as well as behind-the scenes-interviews with top players. The basketball haven also gives hoops fanatics access to player exclusive footwear – the personalized performance shoes of Kobe Bryant, LeBron James, Lamar Odom, Derek Fisher and Pau Gasol, as well as limited edition styles.

The store’s launch products include the Kobe Rice Hyperdunk, to be released on Friday, October 10th, and the Tony Parker Hyperdunk, complete with EA Sports NBA Live 09 in either Xbox or PS3 format, to be released on Saturday, October 11th. Images of both shoes, as well as images of the space, are attached.  Friday’s launch event is open to the public and will take place from 5:30 – 8:30PM and will feature special athlete and celebrity appearances as well as a performance by hip-hop artist Ice Cube.

via EM Staff, 9 October 2008 9:11pm |