Last night I had the opportunity to sit in on a lecture by Bruce Mau on the topic of Massive Change within the world today and for our future. As an esteemed designer and architect, Mr. Mau stresses the term “Artscientist” as a new way of incorporating interdisciplinary studies as part of every designers job where the research and investigation is just as, if not even more important than the final product itself.

Massive Change is a way of looking at design, rather the energy around design and not just the tangible object. He compared his theory to designing bottled water – You can create or rebrand the actual bottle, but that’s just “the still from a film,” while the energy and light that passes through the bottle that drives the physics around it “is the entire film.”

Ideas like this where manufacturing, transportation, urbanism, warfare, health, living, energy, markets, materials, the image and information are all encompassing help you understand the universal effects of one single input in a cross-cultural plane looking for sustainable design in tote with sustainable consumerism.

These forward thinking ways of looking at education, architecture, sociobiology, and whole-concept design are just the beginning of the 21st century as we have only started to scratch the surface. The movement of new technologies in global communication are allowing us to think and communicate ideas faster than our civilization is actually ready for and Bruce Mau and his studio are looking to bridge that gap and make possibilities a reality.

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http://www.massivechange.com/

http://www.brucemaudesign.com/

via Matt Stackswell, 9 April 2009 11:48am | 2 |