Issue No. 24 | Wanderlust
9 February 2010 6:08pm PST
9 February 2010 6:08pm PST
The Social Media and Tweet Challenges
Twitter is the new “it” trend in the social networking arena. The video above features Larry King’s response to Ashton Kutcher’s proposal for King to participate in a Twitter challenge regarding CNN’s rank on Twitter as the most followed page with 923,624 followers. Currently, Kutcher ranks in third place, following CNN and Britney Spears with 869,604 followers. The Ellen Show, Twitter and President Obama close out the top six most followed pages on Twitter. Below is an illustration and description of the Conversation Prism developed by Brian Solis and Jesse Thomas to explain the “art of listening, learning and sharing on the internet” (click on image to see full version).
The Conversation Prism by Brian Solis and Jesse Thomas
The conversation map is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.
If a conversation takes place online and you’re not there to hear or see it, did it actually happen?
Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.As a communications or service professional, you’ll find yourself at the center of the prism – whether you’re observing, listening or participating. This visual map is the ideal complement to The Essential Guide to Social Media and the Social Media Manifesto, which will help you better understand how to listen and in turn, participate transparently, sincerely, and effectively.
As conversations are increasingly distributed, everything begins with listening and observing. Doing so, will help you identify exactly where relevant discussions are taking place, as well as their scale and frequency. This dialog can be charted into a targeted social map that’s unique to your brand. In the example below, I created a Social Map using MindJet to represent the communities where I either need to or currently contribute based on my initial research.
Perhaps most importantly, the process of listening and observing will reveal the cultures of the very communities you may wish to engage.
Remember, participating in Social Media is more meaningful when you have a deeper understanding of anthropology and sociology and not just the social tools that facilitate interaction. This is about creating and cultivating relationships with people, online and in the real world, and these relationships are defined by mutual value and benefits.
In the social economy, relationships are the new currency.
Have you followed the latest trend in social networking?
Photo/Source: Brian Solis, CNN, Conversation Prism
Comments:
My only qualm is that, is this really building any kind of conversion or retention? Or just some great PR for all the parties involved. I’ve seen tweets from Ashton, unless your a big fan you his tweet’s may not be your cup of tea but hey that might be your thing.
Right now we see a lot of people jumping into the social networking hoopla and some people are doing it swimmingly and gaining whatever they want or need out of it. There is also a good amount that join, get frustrated, or have no idea what the point of being on a certain platform and stop using it.
It’s all still to early to see where this will all go in the very long run.
[...] The Social Media and Tweet Challenges For a little humor and mind mapping: Larry King vs. Ashton Kutcher with a dash of the Conversation Prism, a visualization created by Brian Solis which he uses to create his own brand’s social media MindManager map. [...]