Foregoing the standard ideas of 30 second hyper compressed advertising, Dior instead decided to take the luxury (no pun intended) to craft a series of small films to promote their new Lady Dior bag. Staring Marion Cotillard and shot with a healthy dose of Hitchcokian drama, the spots are one example of the many ways companies are rethinking product promotion.

via TheMissLinds, 31 May 2009 10:34am | |