Cheap Monday SS10

 

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Summer in L.A. can make one think some crazy thoughts. My most recent is a complete re-evaluation of my position on ripped and embellished clothing. On the embellishment approval spectrum, I’ve spent a fair amount of time in a region more populated with funny uncles and grandmas than cool older siblings or, say, internet celebrities.

That’s all changing for two reasons. One, it’s hot in L.A. right now. really hot. And I could use some more holes in my clothing, simply so as to stimulate being nude without the commitment and embarrassment of actually being nude.

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The other reason is Ann-Sofie Back. After ten years in London supporting her own line, Back returned to her native Sweden to take over at Cheap Monday. Her debut with the line (whose denim is still overseen by Orjan Andersson) was last week — a black, gray and blue palette, all holes and patches, rips and dye. While Cheap Monday’s Fall 09 presentation offered the buttoned-up and woolly appeal of crunching leaves underfoot, Back’s S/S 2010 is even more evocative of both summer’s oppressive heat and effervescent and optimistic lift. The kind of climate in which one re-evaluates one’s normal routine and just has fun.

Looking forward to summer breezes to come.

www.cheapmonday.com

via Zinzi Edmundson, 13 July 2009 12:10am | 1Comments
Comments:
  1. You’re right- shredded is in!

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