Just Watched: Food, Inc.

 

food-inc-poster

Food, Inc. Directed by Robert Kenner.

The message is this: There are a lot dirty secrets in the food industry and it’s hurting consumers, workers, and our land. It’s a topic that’s made its rounds in the theaters with Fast Food Nation and Super Size Me. But Food, Inc. stays away from the shock-umentary approach of filmmaking, though there are scenes that are hard to digest, the film articulates an eloquent narrative that informs and empowers the consumer.  The film reveals information in layers and presents it against mesmerizing wide-angle and aerial photography. The opening credits takes us on a dizzy journey through the supermarket aisles. The bright packaging form a seamless pattern and provide an entry point to talking about the graphic imagery of farmers in American supermarkets and the reality of factory farms in our food production. Writers Michael Pollan (The Omnivore’s Dilemma) and Eric Schlosser (Fast Food Nation) offer strong arguments on the consequences of American food production without sounding polemic, instead they give the film a steady pace and link the issues together. The film leads a cohesive narrative about sustainability with compelling stories from people in every level of the food industry from corporate farmers to empowered mothers, food engineers to Wal-Mart buyers. Beyond educational, Food, Inc. models a refreshing approach to inform and activate a generation of people behind a more equitable and healthy food philosophy.

***
For more info on the flick, visit: http://www.foodincmovie.com/

via Diana Jou, 16 July 2009 6:49pm |