The wait is over: Self Edge is opening up its New York City location in partnership with 3sixteen.  The store will carry the same hard-to-find premium denim the San Francisco location curates, along with exclusive SENY goods and the entire 3sixteen collection each season.  The store’s grand opening is this Friday, July 24th.

Self Edge has made a name for itself among denim fiends, holding exclusive North American distribution rights for many of its coveted Japanese brands.  The New York location will mark its first expansion into the east coast since opening its very successful San Francisco boutique.  New Yorkers will be treated to brands like Flathead, Iron Heart, and more in a finely cultivated space that has the warm, cultured feel of a private showroom designed to encourage customers to browse, dialogue, and linger.

via Self Edge Blog:

“Our New York City location will also offer chainstitch hemming services on our vintage Union Special Chainstitching machine free of charge on all jeans purchased from us and for $25 for all pre-owned jeans.

Self Edge New York will be opening on July 24th with an opening party to follow in August. New unreleased stock and restocks of popular items from many of our brands will be available at SENY including a Self Edge New York exclusive hand-screened bandana by Mister Freedom himself, Christophe Loiron.”

Self Edge New York

157 Orchard Street (@ Rivington)

Lower East Side