
$10,000 jeans, courtesy of Luxist.com
There’s no other way to look at it: the salad days of high-end designer premium artisanal denim are pretty well over. Consumers just aren’t spending like they once did. But, that’s okay, because according to a recent New York Times article, it was all a sham to begin with. Industry executives openly admit that denim prices were as artificially inflated as $140/barrel oil and Britney Spears’s talent. Now, the market is settling, and the weaker competitors are being weeded out. Many have fallen, and even more surely will. Evisu is bleeding money, Paper Denim and Cloth has lost it’s cache, and the new sweetspot is down to $160 from $300. Get the full discount here.