The Food Standards Agency (FSA) in England gets creative when it comes to getting their message across. They’ve come up with a series of short promos through a program, Family Supercooks, to promote and inform viewers of healthy eating. The videos include various kinds of foods talking with their unhealthy counterparts. For example, a dried apricot talks trash with a regular apricot, telling him, “You’ve got a face like a backside.” In another promo, a skinless drumstick demands that the regular drumstick “get naked, lose the skin… get sexy.” The “Scary Ketchup” video is one of my personal favorites, with the psychotic ketchup threatening to “slowly smother” the fishstick…I will never again look at a fishstick the same way (or “fish finger” as they call it over there).  Even though it’s a bit creepy, what better way to get the message across than putting faces and giving voices to our food?

via Saeko Oishi, 7 November 2009 10:11am | |