Boos & Besito’s New Concept Boutique
Virgo-Downtown Los Angeles, CA
12/18/09

Have you read your December horoscope? Well if not, you are in luck. Regardless of your astrological sign, your monthly forecast is promising and your stars are perfectly aligned. For all of those with a keen interest in fashion, Virgo, the exclusive women’s and men’s apparel boutique, recently opened its doors to the public. Date to note is December 18^Th, the day Virgo will be celebrating the launch of their new store.

Owners Alejandra Hernandez and Rana Shoar felt it fitting to open their first retail boutique in the heart of Los Angeles Fashion District. It may seem like an unlikely location, but they were inspired by the history and culture of downtown Los Angeles. As avid participants in the fashion industry, both Alejandra and Rana have witnessed the vibrant activity that buzzes around the streets of what has been coined the hub of west coast fashion. The partners wanted to take shop in an environment where stylists, designers, buyers and shoppers merge. They both agreed Virgo should offer alternative merchandise-one that complimented the growing demographic of downtown Los Angeles.

Virgo differs from the commercial franchises that neighbor them. They offer a wide-range of one-of-a-kind women’s and men’s apparel, both new and re-constructed vintage that translates their definitive fashion sense. The owners guarantee of the moment styles, forecasting the latest trends, combining street chic with high-end. In an effort to be all inclusive, Virgo’s price points are fit for the average consumer.

Alejandra and Rana are also the brainchildren behind Boos & Besito accessories line. The moniker Boos & Besito blends the Farsi and Spanish word for “kiss,” a special homage to the heritages of its owners. With a fresh perspective on fashion, the design duo offers a colorful spin on the latest trends by utilizing dead stock vintage fabric to create eye-catching pieces that range from tartan bootie socks to leather bow-tie necklaces. Their most popular item-to-date is the “shoe bloom,” sassy strap-on corsages that come in a variety of color-ways and patterns. B&B’s unconventional pieces have been featured on Mun2 and by the likes of celebrities such as Rihanna, M.I.A., and Ryerye. Their collection of lovable and kitschy accessories will also be sold at Virgo.

The symmetry between Alejandra and Rana is quite remarkable; their design palettes are in sync and even their fascination of astrology, music and art is weaved into Virgo designs. Leading with bold and contrasting motifs, Virgo comes stocked, ready to revamp any dated wardrobe. As personal stylists, they offer shoppers the ultimate fashion experience and are dedicated in making every women look and feel beautiful.

Event Info:

Friday, December 18, 2009
|7pm-10pm

Virgo
216 E. 9th St.
Downtown Los Angeles, CA

***
For more info on B & B, go here

via Sarah Wolfson, 18 December 2009 2:47pm | |